Predict and influence your customers’ next move with confidence
Uncover the true impact of
your marketing with Faculty
Achieve up to five times improvements in ROI
Using the latest advances in causal machine learning, marketers can build more personalised customer experiences and maximise ROI.
1. Nurture customers with higher customer lifetime value
Identify the customers most likely to engage and avoid over-targeting.
2. Deliver more hyper-personalised customer experiences
Determine the next best action in your customer engagement strategy.
3. Uncover the true drivers of customer behaviour
Measure the incremental impact of each activity & build customer loyalty.
4. Eliminate inefficient marketing spend and margin erosion
Leverage real-time data to consistently optimise marketing budget.
5. Gain deep insights about your campaign performance
Transform your customer acquisition and customer retention strategies by running controlled experiments.
Customised to your tech, integrated within your organisation
US retailer
Identified the customers most likely to be influenced by marketing and turned declining marketing ROI around.
National travel company
Enabled personalised customer recommendations and boosted campaign conversion rates.
eCommerce fashion retailer
Scored the repurchase probability of every customer, reducing cannibalisation and increasing retention.
How we deliver
Discover
6 weeks
We run executive briefing and planning sessions tailored to your marketing teams to show how Customer Intelligence works and demonstrate how the suite performs on a sample of your data.
Deploy
3 months
We connect our suite to live data feeds and build integrations with your tech stack and marketing processes. We work hands-on with your team to run live test campaigns that demonstrate real-world ROI.
Deliver
6 months +
We incorporate continuous feedback to improve the performance of the models and drive better long-term return on investment.
