Predict and influence your customers’ next move with confidence
Customer Intelligence helps marketers identify who to target, where to spend budget, and helps deliver hyper-personalised customer experiences.
Achieve up to five times improvements in ROI
Using the latest advances in causal machine learning, marketers can build more personalised customer experiences and maximise ROI.
1. Nurture customers with higher customer lifetime value
Identify the customers most likely to engage and avoid over-targeting.
2. Deliver more hyper-personalised customer experiences
Determine the next best action in your customer engagement strategy.
3. Uncover the true drivers of customer behaviour
Measure the incremental impact of each activity & build customer loyalty.
4. Eliminate ineffective marketing spend and margin erosion
Leverage real-time data to consistently optimise marketing budget.
5. Gain deep insights about your campaign performance
Transform your customer acquisition and customer retention strategies by running controlled experiments.
Customised to your tech, integrated within your organisation
Drive smarter decisions by integrating industry-leading causal AI into your existing data warehouse and infrastructure.
Built for high performance, rapid rollout and easy adoption.
Break down silos
Draw data from across your business and beyond to make fully informed decisions.
Configured to your business
We continuously enhance our machine learning engines, so you get consistently best-in-class performance.
Access the latest advances in AI
We maximise efficiency and competitive differentiation by customising each AI application to your business processes, data and tech stack.
Safety and long-term ROI built in
Our technology is trusted for some of the world’s most critical AI applications, thanks to built-in AI safety and real-time performance monitoring.
Customer Intelligence provides maximum impact to your business
Identified the customers most likely to be influenced by marketing and turned declining marketing ROI around.
Increased ROI by five times
in additional revenue
National travel company
Enabled personalised customer recommendations, boosting campaign conversion rates and maximised the value of marketing spend.
reduction in cost to fill
increase in topline revenue
eCommerce fashion retailer
Scored the repurchase probability of every customer, reducing cannibalisation and increasing retention.
in marketing emails
increase in incremental revenue.
How we deliver
We run executive briefing and planning sessions tailored to your marketing teams to show how Customer Intelligence works and demonstrate how the suite performs on a sample of your data.
We connect our suite to live data feeds and build integrations with your tech stack and marketing processes. We work hands-on with your team to run live test campaigns that demonstrate real-world ROI.
6 months +
We incorporate continuous feedback to improve the performance of the models and drive better long-term return on investment.