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Predict and influence your customers’ next move with confidence

Customer Intelligence helps marketers identify who to target, where to spend budget, and helps deliver hyper-personalised customer experiences.

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Uncover the true impact of
your marketing with Faculty

Analyse the incremental impact of
your campaigns and get a true picture
of your marketing ROI.

Achieve up to five times improvements in ROI

Using the latest advances in causal machine learning, marketers can build more personalised customer experiences and maximise ROI.

1. Nurture customers with higher customer lifetime value

Identify the customers most likely to engage and avoid over-targeting.

2. Deliver more hyper-personalised customer experiences

Determine the next best action in your customer engagement strategy.

3. Uncover the true drivers of customer behaviour

Measure the incremental impact of each activity & build customer loyalty.

4. Eliminate inefficient marketing spend and margin erosion

Leverage real-time data to consistently optimise marketing budget.

5. Gain deep insights about your campaign performance

Transform your customer acquisition and customer retention strategies by running controlled experiments.

Customised to your tech, integrated within your organisation

Drive smarter decisions by integrating industry-leading causal AI into your existing data warehouse and infrastructure.

Built for high performance, rapid rollout and easy adoption.

Break down silos

Draw data from across your business and beyond to make fully informed decisions.

Configured to your business

We continuously enhance our machine learning engines, so you get consistently best-in-class performance.

Access the latest advances in AI

We maximise efficiency and competitive differentiation by customising each AI application to your business processes, data and tech stack.

Safety and long-term ROI built in

Our technology is trusted for some of the world’s most critical AI applications, thanks to built-in AI safety and real-time performance monitoring.

US retailer

Identified the customers most likely to be influenced by marketing and turned declining marketing ROI around.

Read the full case study


Increased ROI by five times


in additional revenue

National travel company

Enabled personalised customer recommendations and boosted campaign conversion rates.

Read the full case study


reduction in cost to fill


increase in topline revenue

eCommerce fashion retailer

Scored the repurchase probability of every customer, reducing cannibalisation and increasing retention.

Read the full case study

21% reduction

in marketing emails

£3 million

increase in incremental revenue

Our customers

How we deliver


6 weeks

We run executive briefing and planning sessions tailored to your marketing teams to show how Customer Intelligence works and demonstrate how the suite performs on a sample of your data.


3 months

We connect our suite to live data feeds and build integrations with your tech stack and marketing processes. We work hands-on with your team to run live test campaigns that demonstrate real-world ROI.


6 months +

We incorporate continuous feedback to improve the performance of the models and drive better long-term return on investment.

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