Retail & Consumer
Navigating the New Retail Reality
Applied AI for Retail & Consumer
In an age of increasing choice and novelty, consumers are becoming more demanding, harder to engage and increasingly selective. A small range of traditional routes to market have exploded into multiple models and touch points, creating complexity and increasingly fierce competition. Reaching customers, personalising to them, managing an increasingly complex range and supply chain - and doing so in a way that delivers top and bottom line growth - are the challenges for today’s retail and consumer businesses, whether you’re a traditional big player adapting a highly attuned operation, or a high growth innovator trying to scale quickly.
Build your AI advantage
It all used to be so simple: scale advertising campaigns, one-size-fits-all pricing, a few well established routes to market that provided predictable sales. Core decisions - when and what to advertise, pricing, promotion, portfolio, inventory, production - could be made at a steady cadence by human operatives. Traditional Retail and consumer businesses finely tuned themselves to this model over years of relative stability.
The crucial shift for retail and consumer businesses need to make is in is how they make decisions. The cadence and granularity of decision making required to meet modern consumer needs - and commercially optimise while you’re doing it - has increased beyond all recognition, and beyond the capabilities of individual human operatives. These are now complex, hard problems that require a sophisticated approach.
At Faculty, our 10 years of experience of re-engineering business processes with AI has taught us the importance of empowering human decision making - in this case, ensuring control and visibility of the commercial and operational parameters of micro-consumer decisions. Our combination of extensive sector expertise with outstanding scientific and technical capabilities allows us to partner with you to find advanced solutions to the hard problems of modern retail, deploy them, and embed them into your core business processes.
“Faculty were crucial in helping minden.ai create a scalable solution to personalised promotions in our yuu app that brings more value to our partner brands and differentiates us from our competition. Their attention to developing the capabilities of our in-house team means we have a solution we can sustainably maintain and optimise in the future.”
Chuxin Zhao
VP of Engineering, yuu Rewards Club by minden.ai
Our People
Meet the team
Reasons to choose Faculty
10 years of experience in deploying AI in retail and consumer…and beyond
our track record includes deployment of the most sophisticated technologies at the world's leading organisations.
Way more than just AI
our combination of sector expertise and outstanding scientific capability allows us transform your business processes to maximise impact
Tailored approaches for competitive advantage
we develop and deploy unique solutions that create a differentiating competitive advantage for your business.