It all used to be so simple: scale advertising campaigns, one-size-fits-all pricing, a few well established routes to market that provided predictable sales. Core decisions - when and what to advertise, pricing, promotion, portfolio, inventory, production - could be made at a steady cadence by human operatives. Traditional Retail and consumer businesses finely tuned themselves to this model over years of relative stability.

The crucial shift for retail and consumer businesses need to make is in is how they make decisions. The cadence and granularity of decision making required to meet modern consumer needs - and commercially optimise while you’re doing it - has increased beyond all recognition, and beyond the capabilities of individual human operatives. These are now complex, hard problems that require a sophisticated approach.

At Faculty, our 10 years of experience of re-engineering business processes with AI has taught us the importance of empowering human decision making - in this case, ensuring control and visibility of the commercial and operational parameters of micro-consumer decisions. Our combination of extensive sector expertise with outstanding scientific and technical capabilities allows us to partner with you to find advanced solutions to the hard problems of modern retail, deploy them, and embed them into your core business processes.