Welcome to Faculty’s brand guidelines

To project a consistent, compelling and trustworthy image of Faculty, it’s vital that we keep our branding consistent across all our assets – from marketing brochures to the sales decks we present to customers. We’ve designed these guidelines to show the thinking behind our brand and help you implement it consistently. Here you’ll learn our brand story, how to use our logo, which font or colour to choose and much more. If you have any questions, please contact Jakub (Brand Design Lead).

Our story

We help forward-thinking organisations solve their biggest challenges with AI.

Faculty was founded in 2014 with our Fellowship programme; helping the very best STEM PhD and Masters graduates to transition from academia to a career in data science.

Since then, we’ve evolved to become one of the world’s leading providers of human-first AI solutions. Our work underpins vital operations for healthcare providers, retailers, energy providers, and governments around the world.

For over a decade, our data scientists and engineers have helped over 250 customers build custom, enterprise-level AI solutions to unlock value and make better decisions. We are experts at helping customers reap AI’s benefits whilst managing risk.

Our mission and vision

Our mission

Transform organisational performance through safe, impactful and human-first AI.

Help our customers operate more effectively through AI-supported human decision making.

Our Vision

Brand personality

Our personality traits, such as professionalism and trustworthiness, play a significant role in shaping the emotions and perceptions of our customers, ultimately influencing their relationships with us.

Our visual identity is polished and cohesive, reflecting our extensive experience in providing customers with premium products and services.

We maintain consistency in our visual assets to position Faculty as credible partners, dedicated to fulfilling promises and instilling confidence in our customers.

Trustworthy

We strive to be approachable, warm, and kind in all our interactions, fostering a welcoming and inviting atmosphere for everyone who works with us.

Faculty brand is instantly recognisable. Our eye-catching and memorable identity should set us apart from competitors in a crowded market.