The Faculty logo: capturing our brand’s essence
Our name
‘Faculty’ has two definitions. As our brand name, these two meanings come together to summarise who we are, what we do, and how we work. It transcends its dictionary definition to encompass our personality, behaviour, achievements, aspirations and vision.
Mental power. This equates with intelligence and the processing of data to generate correct conclusions.
A group of departments in a university (or a member of teaching staff). This relates to both our academic roots and the way we collaborate to achieve the best results.
The logotype is informed by our ‘technology and people’ positioning, which is central to how we engage with the world. While the typography of the first five letters in our brand name reflect the order, accuracy and consistency that makes machine learning so powerful, the cursive ‘y’ represents the human touch that makes AI work in the real world. That ‘y’ also invokes the mathematical symbol; highlighting it helps denote both our academic heritage and our commitment to excellence.
Primary application
Our logotype colours are black and white. This alludes to the binary nature of computer code and the balance between humans and machines.
The Faculty logo can be displayed only in white (#FFFFFF) or black (#000000) variations on neutral light or dark backgrounds.
Clear space
Maintaining a clear space around our logo preserves its prominence and legibility.
The minimum exclusion zone is defined by half of the height of the letter ‘l’, as shown on the left. Make sure there are no other graphic elements around it.
Size
Keeping the right size is as important as a clear space. To ensure readability of our logo when resizing it, don’t go smaller than the minimum width 100 px or 15 mm.
Alternatively, if there is a limited space (e.g. mobile application), use Faculty ‘y’.
Position
When introducing Faculty, position our logo at the centre of the screen or canvas to ensure it is uninterrupted and prominent.
Alternatively, position the logo in the top-left corner below the headers, leaving clear space around it to ensure it’s the first visible element.
For subtle branding like dividing slides, rotate the Faculty logo 90° clockwise and position it in the top-right corner.
Co-branding
Faculty and customer / partner logos should be locked up with a dividing line. Position their logos on the right, ensuring they are at least the same height as the ‘a’ in Faculty’s logo and no taller than the dividing line.
Do’s
Always position our logo prominently
for optimal visibility:
Display our logo on a white, dark, or neutral background to ensure a high-contrast ratio:
Resize the logo while holding a Shift key to lock the aspect ratio:
If necessary, rotate it only 90° clockwise:
Don’ts
Don’t stretch the logo; preserve the aspect ratio:
Don’t rotate the logo in any other way than 90° clockwise:
Don’t use the logo within a sentence:
Don’t attempt to recreate the logo, for example, by retyping it:
Don’t resize individual components of the logo:
Don’t display the logo on a busy background:
Don’t combine our logotype with other elements:
Don’t display our logo on yellow backgrounds:
Don’t recolour our logo to anything other than white or black:
