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Dr Gary Willis

Senior Data Scientst, Retail & Consumer

Dr Gary Willis is the Lead Data Scientist of Faculty’s Consumer Business.  He has extensive experience of leading data science projects across a broad range of sectors, with particular specialism in uplift and propensity modelling in the consumer space. He has expertise in building predictive models for customer analytics, running large scale AB tests and RCTSs, fraud detection and opinion polling.  His work has been covered by the BBC, the Independent and the Daily Mail.

Gary was previously the Roth Scholar in Statistical Physics at Imperial College. He presented his research at numerous international conferences and was published in leading condensed-matter physics journals.