Eliminate inefficient marketing spend and maximise lifetime value with causal machine learning.
Causal marketing in action
Activation
We helped a US retailer turn declining marketing ROI rates around by pinpointing the customers most likely to be influenced by marketing.
Retention
We helped an eCommerce fashion retailer reduce cannibalisation and increase retention by scoring the repurchase probability of every customer in their base.
How it works
1. Run controlled experiments
Through rigorous marketing experimentation, we help you build up a powerful first-party data asset on how your marketing interventions truly influence your customers.
2. Understand causal links
Unpick correlation from causation by using a new class of causal machine learning models to measure the incremental impact of each activation.
3. Target for impact
Identify the customers most likely to engage with each marketing intervention, rather than over-targeting frequent purchasers or high value customers.
4. Connect your organisation
Preformatted and custom reports provide consistent, real-time views of the ROI of every campaign – from the activation team to the boardroom.Customised to suit your needs
How we deliver
Discover
6 weeks
We run executive briefing and planning sessions with your marketing teams to show how our causal marketing suite works. We’ll then demonstrate how the system performs on a sample of your data.
Deploy
3 months
We connect our causal marketing suite to live data feeds and build integrations with your tech stack and marketing processes. We work hands-on with your team to run live test campaigns that demonstrate real-world ROI.
Deliver
6 months +
We incorporate continuous feedback to improve the performance of the models and drive better long-term return on investment.
Get in touch to find out more